| When most people go out to eat, they know the | | | | central source for the very food that is served. This |
| restaurants in their neighborhood and rarely think | | | | in turns mandates frozen food, additives to preserve |
| about whether the restaurant is part of a large chain | | | | food and to enhance flavor.In addition, the restaurant |
| or not. However, the very nature of the business of | | | | employees who are cooking are then required to |
| operating a large chain of identical restaurants leads | | | | make the dish in a specifically mandated way in order |
| them to make compromises on the food they | | | | to achieve uniformity. An artistic chef would not |
| serve.Large chain restaurants have great advantages | | | | willingly work in a large chain restaurant. As a result, |
| over single "mom and pop" restaurants when it | | | | the cooking becomes the work of mechanical food |
| comes to advertising. A large chain can advertise in | | | | preparers rather than chefs.We have all learned to |
| major newspapers, on television and radio with much | | | | value fresh fruits, meats and vegetables. The |
| greater "bang for the buck" than a solo | | | | non-chain restaurant has the ability to use these |
| restaurant.The problems for chains in operating as a | | | | fresh ingredients where the large chain restaurant is |
| proper business is that they must seek to have as | | | | precluded from using them.Our web site, tries to dig |
| uniform a product as possible. This is because their | | | | out the best non-chain restaurants we can, especially |
| mass advertising is uniform. When a restaurant | | | | those that make their signature dishes "from |
| features its cinnamon french toast on large regional | | | | scratch". We believe you can do your body a favor |
| or national television, the french toast served in its | | | | by trying to discover the fresh, non-chain restaurants |
| many restaurants needs to be the same. This does | | | | in your neighborhood. |
| help build brand identification but also mandates a | | | | |