What's in a Skincare Brand?

Last night I was flicking channels. As I did, I cameexposure to the sun, drink water and don't use harsh
across several skin product commercials. The more Iskin care products. Take good care of your body
watched the angrier I became.with an active fitness program and balanced nutrition.
The deception and sneaky marketing targeted atLook behind the brand. The ingredients in the
young adults, teens and aging women was blatant. Itdepartment store brands are doing more harm to
was all smoke and mirrors.your body than good. Just check out the Dirty Dozen
When it comes to skin and beauty products youin a Google search. There are carcinogens, irritants,
really have to look beyond the brand and the flashyand ingredients that cause birth defects in those
ads. The giant cosmetic companies spend millions onproducts.
establishing their brand. They show you beautifulSo, my advice to you, use the "big" brands sparingly.
airbrushed models and hire big named HollywoodShop the small boutique and hand made brands.
stars to endorse their products.These companies are much more likely to spend their
That is what is in their brand. Fluff and false beauty.dollars on high quality ingredients. A test of a good
Do you really think someone like Drew Barrymoreproduct is if you can read the label and pronounce all
really wears CoverGirl make-up? I highly doubt it.the ingredients listed.
The claims are equally outrageous. "Use our productsA trustworthy brand is one which identifies which
and your acne will go away." You can substitute theingredients are organic and what percentage of the
word "acne" for "wrinkles," "blemishes," or "fine lines."entire product is organic. You might not get a splashly
A little truth here ladies...acne and blemishes arelabel and their website might not be the most
related to what you are eating or not eating, howprofessional looking site. Most handcrafters are
much sleep you are getting and how toxic thespecialists in their product and not marketers or
products you use every day are. No skin carewebdesigners.
product is going to "cure" your sleep habit or dietaryLook behind the glitz for good ingredients. After all,
problems. If you want acne to go away, eatonly the product is what comes into contact with
nutritious food, drink lots of water and get enoughyour skin. So next time you are looking for a good
sleep on a regular basis. Ditch high sugar beveragescleanser or a great lotion, skip the department store
like soda and those wonderful flavored waters.and go online. That is where you will find the best
If you have wrinkles - news flash - you are aging. Ivariety of non-toxic skin care products that are
have yet to see a product that stops you frommade with care by actual people who wear the
getting older. You want less wrinkles - avoid longproducts themselves.