| Safeway has always been famous for its store | | | | House and Mom to Mom is a baby product line. |
| brands and unlimited savings on everything in the | | | | Some breads are called Oven Joy, pre-packaged |
| store. Over the years, the stores have gone through | | | | produce is called The Produce Stand and pet care |
| many changes and many different changes to their | | | | products are called Priority. The top of the line meats |
| brand names. The most popular brands from the past | | | | are called Ranchers Reserve and Remarkable name |
| were Townhouse, Scotch Buy, Empress and Lucerne. | | | | brand food are found in Texas stores. Signature |
| Empress and Lucerne are still found in Canada and | | | | Café id the deli salads, soups and side dishes |
| Lucerne is still found in the United Sates. | | | | while the Safeway Select id put on many upscale |
| Today, there is a long line of brand names associated | | | | items. Safeway is given to items that do not fit into |
| with the store chain. The signature label product for | | | | the other categories such as the soda. |
| the store today is Signature Café and a sub | | | | Branding Comes With Lower Prices |
| label on their deli products and upscale products is | | | | The Safeway stores have affordable prices on all |
| Primo Taglio. | | | | their products. Whether you are looking for top of |
| Lucerne is the signature name for the dairy products | | | | the line meats or fresh produce, you will find the |
| and O Organics is the signature name for the | | | | prices incredibility lower than most other stores. The |
| processed and organically grown items. There are | | | | store brand name products are just as good if not |
| many other store brand names used today. | | | | better than some of the name brands that you see |
| Other Popular Brand Names | | | | in other stores nationwide. Branding is just another |
| Ice Cream in large tubs and paper products are called | | | | way to make the store products known for a |
| Basic Red. Green products that are environmentally | | | | specific store chain. |
| friendly are called Bright Green. Raw meats, | | | | If you see a product that you need, but are not |
| pre-packaged cold cuts, and any other secondary | | | | familiar with the brand name, it is still a good product. |
| meats are called The Butcher's Cut. The seafood | | | | It just means that the store has had the product |
| brands are called Captain's Choice and cold cuts from | | | | made with its own brand name on it. Many of these |
| the deli are called The Deli Counter. | | | | products are almost exactly alike your other favorite |
| The wines are called Diablo Creek, healthy eating | | | | products from such suppliers as Kraft or Nabisco. |
| foods are called Eating Right and other wines are | | | | Branding is just another way to make the product |
| called Firefly Ridge. Frozen meats are called Gourmet | | | | exclusive to Safeway stores. If in doubt, just |
| Meat Shoppe and a carry over brand name from an | | | | compare the ingredient of your name brand and you |
| acquisitioned store of Jerseymaid is on many of the | | | | will see they are exactly alike. |
| dairy products. Frozen turkeys are called Manor | | | | |