| Although I have eBook writing and marketing | | | | and other small dogs, relationships, success, and |
| students living all over the world, most of the people | | | | eBook writing - I know that the Chinese would also |
| I work with are located in Northern America, | | | | be interested in learning more. |
| Western Europe, and Australia. After watching the | | | | So what can we all do to reach out to people all |
| Olympics from Beijing, China, I have begun to think | | | | over the world, instead of just the ones who live |
| differently about writing and selling eBooks. I | | | | closer or have more similar cultures and traditions? |
| encourage you to do the same, and here are the | | | | Here are some ideas. |
| reasons I have for changing my thinking so drastically. | | | | 1 -- Think locally, but write globally. Continue to blog, |
| 1 -- China has about 1.3 billion residents. That is one | | | | write articles, and create eBooks, but think about |
| billion more people than currently live in the United | | | | what you are writing from a more global, or |
| States. One out of every 5 people on planet Earth | | | | international, point of view. |
| lives in China. | | | | 2 -- Learn more about the Chinese way of life. I have |
| 2 -- These people have the same needs, problems, | | | | been hearing for several years now that many |
| desires, and goals as people throughout the rest of | | | | people in the United States want their children to |
| the world. Yet most of us working online do not | | | | learn to speak, read, and write in Chinese, but now it |
| reach out to them. Instead, we continue to relate to | | | | makes more sense to me. During the coming years, |
| people online as though they are our next door | | | | understanding the Chinese and their language will give |
| neighbors. In order to prosper in the coming years, | | | | people an advantage in business and international |
| we must relate to our clients and prospects on a | | | | relations. |
| global level. | | | | 3 -- Instead of being ethnocentric, accept the fact |
| 3 -- No matter what your niche, the people in China | | | | that we are all citizens of the world. See others for |
| can relate to it. When I think of the various niche | | | | their similarities instead of their differences. |
| markets I write in - weight loss, Yorkshire terriers | | | | |