| What's the first thing you do, when building a | | | | healthy the food is: "healthier food for your dog" etc'. |
| campaign? Choose your keywords. Those keywords | | | | Same thing with the "tasty group". |
| are then split into adgroups. How do you choose | | | | When you customize your ad to what the person |
| your adgroups? | | | | searched for, there is a much higher probability you'll |
| There are two ways to split adgroups . The first is | | | | get that click because youre talking about what your |
| thinking about "What are the terms that people who | | | | customer was looking for. |
| want to reach your page are searching for? (Well | | | | A step further would be having customized landing |
| leave the second way for another article). It sounds | | | | pages for each of the groups, say a landing page |
| pretty trivial of course, but you should really give the | | | | emphasizing the health benefits of the productor. a |
| issue of grouping your keyowrds a lot of | | | | landing page emphasizing how tasty the food is. |
| consideration. | | | | Again, if a costumer sees an ad that talks about |
| Take all your keywords and group a few similar | | | | what he was looking for and then the website also |
| search terms in one group. For instance, say you | | | | talks about that exact same problem hes looking to |
| have a website selling dog food. The keywords you | | | | solve, there are much more chances of him buying |
| choose in your campaign might be 'healthy dog food", | | | | the product being sold on that web page (The same |
| " healthy dog food" , "Healthier dog food", "healthy | | | | thing goes for affiliate marking). |
| food for dogs",etc'. As you can see, all these | | | | Splitting your keywords to the right adgroups in |
| keywords use the term "healthy", therefore this | | | | order to give them the most relevant ads and then |
| group will be called "Healthy dog food". | | | | sending those targeted people to different landing |
| Another adgroup might be keywords with the word | | | | pages according to what they searched for can |
| tasty. Example keywords would be, 'Tasty dog | | | | increase your CTR and your conversion rates |
| food", "low cost but tasty dog food", "tastier dog | | | | dramatically. |
| food", "tasty food for dogs". This group will be called | | | | Ive written up a special report entitled "10 Deadly |
| "tasty dog food". | | | | Mistakes Affiliates Make and How to Avoid Them" to |
| Grouping them together is just the 1st step though. | | | | help you get started with your online business. |
| The second step will be writing text ads focusing on | | | | Download it free here: |
| the benefit you just mentioned. If one of your | | | | Shlomo participates in many internet projects and |
| adgroups uses healthy as the main term for the | | | | initiatives as a full time internet marketer. |
| keywords your ads should emphasize just how | | | | |